On-Page factors:
1. Keyword in the title tag.
2. Keyword in meta description tag.
3. Keyword in H1 tag.
4. Using keywords in the pages copy.
5. The length of the content.
6. Duplicate content.
7. Canonical tag.
8. Image Optimization.
9. Content Updates.
10. Outbound links.
11. Internal links.
12. Keyword in URL.
Site factors:
1. Sitemap.
2. Domain trust.
3. Server location.
4. Mobile optimized site.
5. Google Search Console integration.
Off-Page factors:
1. The number of linking domains.
2. The number of linking pages.
3. Domain Authority of linking page.
4. Link relevancy.
5. Authority of linking domain.
6. Links from a homepage.
7. A number of do-follow vs. no follow links.
8. The diversity of link types.
9. Contextual links.
10. Link anchor.
1. Domain registration length.
2. Domain history.
3. Country TLD extension.
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